AOS is a fashion and lifestyle concept for essential pieces that elevate the everyday and are made to last. Meant for modern-day citizens, the brand launched in 2022 with a rotating roster of ready-to-wear for women and men, accessories, shoes and bags that focus on timelessness and unassuming elegance.

AOS stands for “Absence of Sonance”, expressing the brand’s core belief that serenity ennobles style. Against the urban excess or the loudness of short-lived trends, AOS wishes to encourage a lifestyle that is based on confidence, unpretentious grace, and the lasting beauty of moments of calm. AOS begins as an aesthetic experience to turn into the very foundation upon which to build a quietly heroic life.